The Webflow Expert. That’s Nenad.
Creative
Direction,
Narratively.
A hybrid of custom AI workflows, technical expertise, and traditional creative craft — so your most compelling stories reach your widest audience.
Active AI-hybrid
projects
Years of
experience
Creative
Reliable
Strategist
Builder
Efficient
My Storyline
Fifteen years of getting other people's meaning down accurately — three languages at the UN, then a research institute, an orchestra, a powwow ground. The subject changes. The job does not.
'11
Getting it down exactly
Précis-writing and verbatim transcription at the UN, in three languages. Nothing of mine was supposed to show.
New York, NY
Interpreter Services
Getting it down
exactly
Eleven months of précis-writing and verbatim transcription — General Assembly sessions, briefing documents for the translators and interpreters, signage in French and Spanish. The job was to carry a person's meaning across a language without leaving a fingerprint on it. Fifteen years later I am still doing that, with a camera and a keyboard instead of a pen.
'13
Two things at once
I opened the company the same month I took over campus operations for two thousand people. Neither one waited.
New York, NY
Founder · s
Two things
at once
I opened Hi, GorJus the same month I took over campus operations at Manhattan School of Music — 2,000 students and faculty, 30 staff reporting to me, a 600-bed residence, and a Title IX deputy's caseload. At the Jewish Theological Seminary I ran Residence Life, Student Life and the Registrar for four directors, down to the off-campus leases and the transcripts. The consultancy ran on nights and weekends for six years before it ran on its own.
'17
TIQTOQ, Manhattan
A ticket, a password, a set of coordinates, and a stranger who leads you in. Run entirely on paper.
New York, NY
Creator & producer
TIQTOQ,
Manhattan
Guests bought a TIQet, activated it, and were sent a password and a rendezvous — 38th and Broadway, spot a person carrying two roses, one white and one red. An Intendant met them there and led them in. It ran across Manhattan in period dress, with its own house currency and no app at all.
'20
Science, made legible
Three years at a plant science institute: the public story and a $20M grants portfolio, written by the same person.
St. Louis, MO
Content Strategist
& Grants Manager
Science,
made legible
Two jobs in one seat. I ran the public storytelling — campaigns, video, SEO, the visitor-facing writing — and lifted online retention 200% and engagement 180%. I also managed the complete lifecycle of a $20M grants portfolio for the Gates Foundation, USDA, DOE and NSF. The same research had to convince a program officer and a stranger on the internet, and I wrote for both.
'23
A house voice
Two years owning an orchestra's editorial calendar. Engagement up 125%, lead conversions up 75%.
St. Louis, MO
Content Manager
A house
voice
I owned the editorial calendar end to end — social, video, campaigns, and the artist and subject-matter collaborations that fed them. Engagement rose 125% and lead conversions 75%. I also wrote for the Playbill: two commissioned runs, the feature articles and the donor profiles, both of them on this site under Clean Slate.
'24
The work in the field
Powwow grounds, an eight-country tour, a Panamanian archive. The assignments that only exist if you go.
Indigenous &
international
assignments
The work
in the field
Multi-year official videographer and photographer at the Gathering of Nations, one of the largest Indigenous gatherings in the world. An eight-country tour. A cultural preservation project with the University of Manchester and the Museo Afroantillano de Panamá, which became the Bastimento essay on this site. Severe-weather footage I shot in St. Louis was licensed by Arrow Media for Discovery's In the Eye of the Storm.
'26
The system behind the work
PTY Suite — an agentic development system I wrote, then used to build every page of this site.
Brooklyn, NY
Agentic systems
The system
behind the work
PTY Suite is an agentic development system for Claude Code and OpenAI Codex — eleven skills that give a coding agent Git-aware project state, persistent context between sessions, CI/CD and security gates. Harness the context, eliminate the chaos. Every page of this site was designed, built and deployed through it, including the one you are reading. I needed software that did not exist yet, so I stopped waiting and wrote it.
A Sample of
My Own Projects
Everything here is my own work — founded, co-founded, or authored end to end. I lead the branding, marketing and launch of each one.
Orunology
A writers' room of twelve mythic specialists, each an expert in a distinct dimension of the craft.
PTY Suite
An agentic development system for Claude Code and Codex. Every page of this site was built with it.
Gaijin Box
A modular container grow and edge-compute platform: 160 plants and an AI node in one 40-foot footprint.
OBSCURÆ
An art world you reach by finding the right words. Piloted in analog across Manhattan as TIQTOQ.
Karmal Cervus
Volunteer time as civic currency — hours earn coloured Reeds, spent on offers people actually want.
Impact & Engagement
A donor journey for a plant science institute, from first contact to a launch-ready membership app.
What
I Do
I have run the camera, written the grant, built the pipeline and reported the numbers; sometimes on the same project. My list of expertise is long because the work kept asking for more.
I have run the camera, written the grant, built the pipeline and reported the numbers; sometimes on the same project. My list of expertise is long because the work kept asking for more.
Strategy & Direction
Audience & Growth
Production
AI & Engineering
Institutional & Funded Work
Leadership & s
Tool Kit
It started with audition tape. Recording my own prescreens and shooting my own headshots cost less than hiring it out, and the kit grew from there one job at a time. It now covers stills, cinema, lighting and sound — enough that a shoot needs no rental order.
Bodies
- Canon C70 — cinematography
- Canon 5DS R — 50MP stills
- Sony A6000 — IR-dedicated
Lenses
- Sigma 16mm f1.4 DC DN
- Rokinon 24mm f1.5 AS UMC Cine
- Rokinon 35mm f1.5 AS UMC Cine
- Canon 50mm f1.4 USM
- Canon 50mm f1.2 L USM
- Sigma 85mm f1.4 DG HSM Art
- Rokinon 85mm f1.5 AS UMC Cine
- Canon 100mm f2.8 L Macro IS USM
- Canon 200mm f2 L IS USM
- Sony 16–50mm f3.5–5.6 SELP1650
- Canon 24–70mm f2.8 L II USM
Aerial
- DJI Mavic II Pro
- HoverAir X1 ProMax
Audio
- Zoom H4n recorder + auxiliary mics
- Movo VXR10-Pro shotgun mic
- DJI Mic Mini
- Caiord lavalier mics
Lighting & grip
- 3 × GVM 1000D RGB LED panels
- 5 softboxes, 4 umbrellas, reflectors
- DJI RS2 gimbal
Capture & post
- CamRanger 2 tethered capture
- XP-PEN 15.6 Artistic Pro tablet
- Full Adobe Creative Cloud
Ways to
Work Together
Same standard either way. What changes is whether you need this owned in-house, delivered as a piece of work, or built so your own team can run it. See rates and what a booking includes.
In-House Leadership
Ongoing
/ full-time or fractional
I take ownership of the creative and content function — the strategy, the team, the calendar and the output.
Creative direction and brand voice
Content and campaign strategy
Team leadership and mentorship
Editorial calendar and governance
Budget, vendor and agency management
For organisations that want this owned in-house, not outsourced.
Project Commission
Fixed scope
A defined piece of work, start to finish. I scope it, shoot it, write it, build it and deliver it against an agreed date.
Campaigns, launches and brand films
Photography and field production
Editorial, publications and long-form
Websites, landing pages and product pages
Grant writing and proposal development
Delivery against an agreed date
For a piece of work with a beginning, a middle and an end.
Systems & Workflow
Build
/ and handover
I build the AI workflows, pipelines and SOPs that let the team you already have produce more without hiring more.
Multi-agent orchestration and pipeline design
Context engineering and RAG retrieval
Prompt engineering and model selection
AEO, GEO and SEO oversight and automation
SOPs your team can actually follow
Publishing and automation plumbing
Training and handover
For teams who need the capability, not the headcount.